However, with limited opportunities in the italian creative industry, advertising seemed like the only viable path. Pursuing a career as a comic book artist felt out of reach amidst economic turmoil and daunting skill requirements. Undeterred, I pursued studies in art, cultural heritage, cinema, and industrial design, seeking alternative avenues.
The 2008 global financial crisis reshaped my trajectory. After university, I transitioned into graphic design. It was at an event two years later that I stumbled into web design and user interfaces, realizing the synergy between my background in storytelling and graphic novels with my newfound passion.
I dedicated myself to becoming a specialist in user interface design, investing time and resources into acquiring skills. Notably, a training session in Atlanta introduced me to Bruce Tognazzini from the Norman Nielsen group, where I drew parallels between Macintosh Human Interface Guidelines and the design principles I'd observed in my grandfather's naval draftsman work.
In 2016, I entered a new phase of my career after being selected through an open competition for industry professionals. Joining the Apple Developer Academy at the University of Naples Federico II, I embarked on instructing and guiding students in Human Interface Design and CBL training. Surprisingly, my diverse background in humanities and design provided a solid foundation for creating engaging experiences in Spatial Design and Game Development.
Today, as a Creative Director for Extended Reality (XR), I reflect on my journey with gratitude.
With over 15 years of hands-on experience in Interaction Design, Gamification, and UX methodologies, I now shape the artistic vision of spatial computing projects. My role involves providing expert guidance on design direction, crafting immersive narratives, and ensuring technical feasibility. Grounded in user-centered design principles, I foster collaboration across teams, whether our focus is education or entertainment.
Francesco
Lifelong learner
Enjoy the featured works of Francesco Perchiazzi.
Experiences with the asterisk (*) are under non-disclosure agreement.
First in Europe, in partnership with the University of Naples Federico II in Naples, Italy.
An international environment with learners coming from more than 50 countries.
More than 2000 App creators trained at the Academy and now working around the globe.
More than 1000 apps developed. Learn App development with Swift by creating your own Apps.
More than 150 Academy learners won the highly competitive Swift Student Challenge.
Empowering learners, unleashing their imagination in order to generate creative concepts and understand the fundamentals of Human Interaction Design. Training at the Academy is aimed at developing apps for the world’s most innovative and vibrant app ecosystem. The program provides students with practical skills and experience to help turn their app ideas into reality and bring them to market on the App Store.
Layout guide and design tool for spatial app and game development. The Speculative Spatial Design Canvas is a data-driven visual representation model aimed at creating guidelines for the successful development of apps and games for visionOS.
The Speculative Spatial Design Canvas should be used during a feasibility assessment following a brainstorming session before porting an app or a game from iOS to visionOS, or even better, before starting the development on third-party tools like Unity. It is hosted on Create with Swift and brought to you by imaginary institute, a creative design and tech consultancy, bringing imagination and innovation to the visionaries and shapers of tomorrow.
User Experience Design for Brid App for iOS, the perfect companion for BRID Air purifier, the first modular air purifier and the world's most efficient compact indoor air purifier designed by Atellani Studio.
Clean air directly to your home. BRID's patented L.E.A.P. Technology (Led Enabled Advanced Photocatalysis) destroys different classes of indoor pollutants transforming them into harmless substances.
IntraNet Service Design for Gestione Servizi Aeroporti Campani company for Naples International Airport (NAP), a web application to improve passengers with reduced mobility (PRMs) experience.
Strictly pursuant to the Charter of Fundamental Rights of the European Union, within the air travel as well as in all other aspects of life, people with reduced mobility have the same rights as any other citizen to the freedom of movement, freedom of choice and to non-discrimination.
A customer experience who adheres to Harley-Davidson Standards by engaging visitors, fuelling their passion for H-D products and driving them to the store to power dealership’s success.
A Dealership website is customers’ first stop on the road to purchasing a Harley-Davidson® motorcycle. Harley-Davidson® Napoli website is easy to navigate and, seamlessly integrated with other marketing efforts, is a powerful business tool.
Intranets, mobile apps, voice interfaces, and more for National Operational Programme for Research and Competitiveness TITAN, e-Money & multi-channel services.
Distributing an innovative model in the panorama of electronic payment and the distribution of digitised services. In particular, the TITAN project studies the development of an innovative management platform of electronic money based on the use of multifunction payment cards, capable of integrating on a single electronic card Electronic Food Vouchers, Loyalty systems, but also utility and mobility services.
Intership. Hands-on experience in packaging design, brand development, and print production for Carrefour Italia. Wax on, wax off.
As an intern, I collaborated with the design team to develop packaging designs for various products and assisted in the development of brand identities for new and existing products. I prepared and managed print production files for various packaging projects and participated in brainstorming sessions to generate new packaging and branding ideas. Additionally, I assisted in creating mock-ups and prototypes for packaging design concepts and conducted research on current design trends and packaging innovations.
Student. Advertising project, Driveken - Life is not a play viral campaign via non-adhesive car stickers and Augmented Reality (OpenGL technologies) experienes in café, restaurant, bistro and pubs.
Driveken: don’t drink and drive is a social responsibility campaign educating Heineken customers to drink responsibly and drive responsibly. These web based ideas allow young people to have more fun protecting themselves and the others. Giacomo Brivio, Federico Bucchi, Francesco Perchiazzi, Alberto Spada, supervised by Paolo Iabichino. SPD - Scuola Politecnica di Milano in partnership with Heineken Italia.
My passion for comics, cartoons, and illustration consumed my teenage life until the end of my University studies. I delved into character design, storytelling, and the art of visual communication.
It was a transformative journey of creativity and self-discovery. I will always remember Scuola Romana dei Fumetti in Rome. It is a significant institution with a thirty-year history, offering professional guidance and training in the Roman artistic landscape. There, I learned about scripting, drawing, comics for children and teenagers, painting, illustration, and digital art. Endless hours were spent honing my skills, attending conventions, and collaborating with fellow enthusiasts.
With more than 15 years of experience in design methodologies, I collaborate with external partners and stakeholders, offering guidance on design direction, crafting narratives, and ensuring technical feasibility—infusing real-world insights into our learning process, particularly in immersive experiences and speculative design. I also represent these innovative educational approaches in various forums, including events, talks, conventions, and publications.
I supervise education for spatial computing, game design, and gamification at the University of Naples Federico II’s Apple Developer Academy. Since winning a call for industry professionals in 2016, I’ve been involved in crucial roles such as curriculum design for visual design and user experience, teaching, classroom management, tutoring, mentoring, and supervising participants within the CBL training project. Throughout my eight-year tenure at the Apple Developer Academy, I’ve been fortunate to contribute to the success of our flagship program on a global scale.
One of the milestones I’m particularly proud of is the creation and authorship of the first original-ever pedagogy curriculum for Game Design. This curriculum encapsulates a holistic approach to game development that integrates gameplay testing, art direction, and narrative storytelling to create captivating and memorable gaming experiences. It was a collaborative effort, and I’m humbled to have shaped educational resources for aspiring developers.
My objective is to broaden my impact by generating insightful essays, hosting workshops, and creating graphic art that delves into the complexities of spatial computing and its myriad applications. As I set my sights on my future aspirations, I am filled with anticipation for the possibilities of advancing education, professional training, and consulting in spatial computing. Lifelong learner, author, cartoonist.
Certified
Obtaining an industry-recognized certification for Adobe Photoshop in 2010 was a pivotal moment in kickstarting my career in the graphic design industry. The Adobe Certified Expert Photoshop® CS4 credential validated my proficiency using the software and demonstrated to potential employers that I had the necessary skills to be a competent graphic designer. This certification opened doors for me to secure various job opportunities and to work with clients who recognized my expertise in Adobe Photoshop. The Adobe Certification not only helped me to build my professional reputation, but it also provided me with a solid foundation to continue developing my skills in the ever-evolving field of graphic design. Credential ID #ADB242107.
Attending the UX Certification training with Nielsen Norman Group in Atlanta, Georgia, in September 2014 was a rewarding experience for many professionals seeking to deepen their knowledge in the user experience field. The training program, which covered various aspects of UX design, research, and testing, was led by industry experts and provided a hands-on approach to learning. After completing the program, participants obtained a UX Certification credential, including a unique ID number. This credential, such as UXC#1005424, is recognized as a mark of excellence in the field and demonstrates a commitment to upholding the highest standards in user experience design.
Author
Spatial Computing, Cartoon Animation.